How long can Instagram videos be

Feb 21, 2023

How long can an instagram video be 2017

When someone wants to share something to his followers and friends, posting videos on Instagram is almost instinctive. You can limit the length of your Instagram videos, but there is a problem. You might wonder, “how long can Instagram videos be?

It all depends on what video content you are uploading.



  • Video from Instagram Feed: 3-60 seconds
  • Instagram Story video: Maximum 15 seconds
  • Instagram IGTV clips: Up to 10 minutes, some accounts up to an hour
  • Instagram Reel video: Up to 90 seconds in 2023
  • Instagram Ads: Feed – up to 60 seconds, Story-up to 15 seconds
  • Instagram Live Video length: Up to 4 hours


What is the Instagram Video Length Limit For Every Type Of Video Post?

Instagram Feed Video's 

1. Instagram Feed Video’s easy to upload videos to Instagram Feed. Keep in mind that Instagram feed videos can only be uploaded for 3-60 seconds. You can post videos that are longer than one minute. However, only one minute of content will be displayed in the feed. You can upload a 20 second video to your Instagram feed. However, it is limited to only a short segment of 60 seconds for uploading. To get the best 60 seconds, click the “Trim” button. Drag the end and start time cursors to the right. Is this Instagram not posting videos that exceed 60 seconds? It’s not true. Instagram allows you to upload videos that last longer than 60 seconds.


Third-party apps such as Story Cutter ($7.99 iOS), Story Splitter, and Continual for Instagram ($7.99 iOS), can help you cut your video into shorter clips. These clips can then be saved to your camera roll. You can upload these videos to Instagram Stories as though you had posted a longer video. 


Instagram Story Video

2.Instagram Story Video An Instagram video story can only be seen for 24 hours. Videos posted to Instagram stories cannot exceed 15 seconds. Instagram will cut any video longer than 15 seconds into a short clip that can be uploaded. Instagram restricts the number of clips it allows to be uploaded to its site to four. You can convert longer videos to Instagram by editing them manually. You can shoot up to 10 15-second clips in one shot if you are shooting an Instagram Story live.

3. Clips from Instagram IGTV IGTV is geared toward creating more immersive content for Instagram users. You can only upload HD vertical videos between 15 seconds and 10 minutes. If your account has many followers, the rules are different. You can enjoy up to 60 minutes worth of video on IGTV.

How To Save And Download Instagram Reels Video On Your Phone
4. Instagram Reel Video Instagram Reel Video, a new short video service that can be used in conjunction with Tiktok, is now available. This is a great way to increase your reach, engage more people, and build your network. They are a huge hit and have a viral reputation. Officially, Instagram Reels can last anywhere from 15 to 60 seconds. Reels can last up to 90 seconds in certain cases. This longer length of Reels is available to select users as of May 20, 2022.

Instagram Ads Video

5. Instagram Ads Video Instagram Feed video ads can be 60 seconds long. They must not exceed 30GB in size with 1080×1080 pixels resolution, 45 aspect ratio, MP4 and MOV formats. Instagram Story ads are slightly different. Users can typically share up to four Story cards, which is a maximum of 60 seconds. Story ads allow users to share up to 10 Story cards, which can be extended to a maximum of 150 seconds. Only the first three cards will be shown in the regular Instagram Story feed. 

Instagram Live Video

6. Instagram Live Video Registered users can post live broadcast videos directly to Instagram. Although live video can be quite long, it gives you enough time for all the things you want to say. However, there is a limit to how long you can upload. Instagram Live Videos allow you to view real-time video content for up to four hours. The live video can also be replayed up to 24 hours following the recording.MP4 is the best format for all kinds of Instagram videos. Here are the best specifications for Instagram:
  • H.264 codec
  • Maximum 60 seconds
  • Frame rate of 30 fps
  • Maximum 1920 pixels high, maximum 1080 px width
  • AAC audio, 3500 kbps bitrate

Understanding Instagram’s Video Length Limits: How Long Can Instagram Videos Be?

Instagram imposes various video length limits across its different features, making it crucial for content creators to understand and adhere to these guidelines. The maximum duration for videos posted on the main feed is 60 seconds. This constraint encourages creators to convey their message concisely and effectively, capturing viewers’ attention quickly. Additionally, Instagram Stories have a limit of 15 seconds per individual video clip, challenging creators to craft engaging content that can be rapidly consumed. By understanding these limitations, creators can tailor their content to fit within the platform’s parameters, maximizing reach and engagement.

Regarding IGTV, Instagram’s long-form video platform, the constraints are more flexible. IGTV videos can range from 15 seconds to 60 minutes, depending on the uploader’s account status and whether they post from mobile or desktop. This expanded timeframe allows creators to explore more in-depth storytelling and share content that wouldn’t fit within the confines of traditional feed posts or stories. 

However, it’s essential to remember that audience attention spans on social media are generally shorter, so even for IGTV, it’s advisable to keep content engaging and concise whenever possible. Understanding how long can Instagram videos be across different features empowers creators to optimize their content strategy and effectively engage their audience on the platform.

Maximizing Engagement: Strategies for Ideal Instagram Video Length

The ideal Instagram video length can vary depending on the content and the platform’s features. For feed posts, where the maximum duration is 60 seconds, it’s crucial to grab viewers’ attention quickly and deliver visually appealing and informative content. By keeping videos concise and to the point, creators can maximize engagement and encourage viewers to watch until the end. Additionally, eye-catching visuals, captions, and sound can enhance the viewing experience and drive higher engagement rates.

In the case of Instagram Stories, with a limit of 15 seconds per clip, creators must create bite-sized content that captures attention immediately. Leveraging features such as stickers, filters, and interactive elements can make stories more engaging and encourage viewers to keep watching. By crafting content specifically tailored to the platform’s constraints and audience preferences, creators can increase the likelihood of viewers watching their videos in total and taking action, ultimately driving higher engagement and achieving their marketing goals.

Leveraging IGTV: Extending Video Length Beyond the Feed

IGTV provides a unique opportunity for creators to share how long can Instagram Videos be longer-form video content on Instagram, with durations ranging from 15 seconds to 60 minutes. This feature is handy for artists who want to explore themes, demonstrate techniques, or provide behind-the-scenes material that doesn’t fit into regular feed updates or stories. By leveraging IGTV, creators can engage their audience in more immersive storytelling experiences and establish stronger connections with their followers. Furthermore, IGTV videos appear on both the creator’s profile and in the IGTV section of the Explore tab, increasing visibility and discoverability among users.

Crafting effective IGTV content involves more than just extending video length; it requires thoughtful planning and execution to keep viewers engaged throughout the video. To maintain audience interest, creators should consider structuring their IGTV videos with clear introductions, compelling narratives, and actionable takeaways. 

IGTV series, thumbnails, and previews might entice viewers to watch the entire video. By effectively leveraging IGTV, creators can expand their reach on Instagram and deliver high-quality content that resonates with their audience.

Crafting Effective Stories: Video Length and Storytelling on Instagram

Instagram Stories offers a dynamic platform for creators to share ephemeral content with their audience, with each video clip limited to 15 seconds. Despite their short duration, stories allow creators to craft engaging narratives and connect with their audience meaningfully. Compelling storytelling on Instagram Stories involves:

  • Capturing attention from the first frame.
  • Maintaining a consistent narrative arc throughout the series of clips.
  • Delivering a satisfying conclusion by the end.

Creators can use features such as text overlays, stickers, and swipe-up links to enhance their storytelling and drive viewer engagement.

While the 15-second limit may seem restrictive, it encourages creators to be concise and creative in their storytelling approach. By breaking longer narratives into bite-sized segments and leveraging the platform’s interactive features, creators can keep viewers entertained and eager to see what comes next. 

Additionally, experimenting with different formats, such as stop-motion, boomerangs, or text-based stories, can add variety to content and capture audience interest. Creators who grasp the art of storytelling within the limits of Instagram Stories may form stronger relationships with their audience and leave a lasting impact.

Elevating Your Video Marketing: Expert Insights and Instagram Video Tips

To excel in Instagram video marketing, staying updated on industry trends and expert insights regarding video length and content strategy is essential. While Instagram imposes various constraints on video duration across its features, creators can leverage these limitations to their advantage by focusing on quality over quantity. By grasping the preferences and behaviors of their audience, creators can customize their content to strike a chord with viewers, thus boosting engagement rates.

Additionally, teaming up with influencers and professionals in the industry can offer valuable perspectives and boost the impact of Instagram video marketing efforts. Influencers often profoundly understand their audience demographics and preferences, making them valuable partners for crafting targeted and engaging content. 


Additionally, by analyzing performance metrics and gathering feedback from viewers, creators can continuously refine their video marketing strategy to achieve optimal results on Instagram. By staying informed and embracing collaboration, creators can elevate their video marketing efforts and achieve tremendous success on the platform.

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