The Ultimate Guide to Instagram Follower Growth: 13 Tactics for Getting More Followers on Instagram

Nov 24, 2023

Table of Contents

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Instagram Follower Growth

Struggling to grow your Instagram followers? You’re not alone. This guide will show you proven methods and insider tips to boost your follower count effectively. Dive in for the secrets to success!

Key Takeaways

  • Avoid buying fake followers, as it can harm your account’s credibility and violate platform terms. Instead, focus on organic growth tactics.
  • Collaborate with influencers to expand your reach and attract new followers. Running contests or giveaways also encourages engagement and attracts new followers, while organic Instagram growth through engagement is vital for building a loyal follower base on Instagram.
  • Post quality Instagram content regularly, engage with your audience, optimize your bio, and use relevant hashtags to increase the visibility of your content. This can lead to more engagement, potential followers, and increased exposure for your Instagram account.
  • Use analytics tools such as Instagram Insights to track follower growth progress and adjust strategies accordingly for continued follower growth.

Avoid buying fake followers like the plague

Fake followers are a big no-no on Instagram. They can hurt your account in many ways. If you buy fake followers, people might not trust you anymore. This is bad for anyone trying to build a good name or sell stuff.

Also, Instagram can find out, and they might stop you from using their app or take away some of your real followers.

The best plan is to grow your following the right way—with real people who really care about what you post. These folks will talk to you, share your photos, and help spread the word about what you do.

When it comes to having fans on Instagram, quality beats quantity every time!

Embed keywords into your username and name

Choose a username and name that fit what you do or stand for on Instagram. If you bake cakes, you might include “baker” or “cakes” in your username. This helps people find you when they search for baking or cakes.

Your name shows up in searches too, so put keywords there as well.

Think about words your followers might use to look for accounts like yours. Use these words in your username and profile name to make it easier for them to find you. This simple change can help more of the right people discover your page without much effort.

Optimize your Instagram bio


Optimize your Instagram bio

Make your Instagram bio stand out. It’s the first thing people see when they visit your profile. Use it to tell them who you are and what you do. Add a touch of personality to make it fun and engaging.

Include important keywords that relate to your brand or niche, so the right followers can find you.

Also, link to your website or a special page where followers can learn more about you or buy your products. Use emojis smartly; they can make your bio easier to read and help show off your style.

Keep everything clear and simple so new visitors want to hit that follow button!

Cross-promote your Instagram handle on other channels

Share your Instagram handle in different places online. Put it on your website, in emails you send out, and on other social media like Facebook or Twitter. This helps more people find and follow you on Instagram.

You can also put an Instagram badge or a link to your profile in blog posts or articles. When people see your great content elsewhere, they might click through to check out your Instagram page too!

Find the best times to post on Instagram

The Ultimate Guide to Instagram Follower Growth

To determine the best times to post on Instagram, use Instagram Insights or Buffer’s analytics. These tools help you understand when your followers are most active. By identifying peak engagement periods, you can schedule your posts for maximum visibility and interaction.

Creating a content calendar also helps plan and schedule posts in advance, ensuring consistent and strategic posting. Using Instagram Stories and Highlights further engages followers while showcasing products or services, boosting overall follower growth.

Build an Instagram marketing strategy

To build an effective Instagram marketing strategy, start by defining your goals and identifying your target audience. Use this information to create content that resonates with your audience and aligns with your objectives.

Additionally, consider utilizing Instagram Stories and Highlights, collaborating with influencers, and creating a content calendar to maintain consistency in your posts. Integrating user-generated content (UGC) can also be a powerful tool for engaging followers and expanding reach.

Analyzing Instagram performance using relevant metrics is essential to refining your strategy for optimal results.

Remember the importance of writing compelling captions and using relevant hashtags to captivate users’ attention while enhancing discoverability. Furthermore, incorporating influencer partnerships into your strategy can help leverage their follower base to expand your own following.

Regularly adapting marketing strategies based on performance evaluations will ensure sustained growth.

I omitted some strategic elements as they were already covered in other sections of the blog outline provided (e.g., utilizing Instagram Stories). I aimed at maintaining clarity throughout the paragraph by including actionable steps towards building an effective Instagram marketing strategy while avoiding redundant details or complex jargon.

Write compelling captions


Find the best times to post on Instagram

Captions on Instagram are crucial for engaging your audience. Make them interesting and relevant to your post content, using humor or asking questions to encourage comments. Also, keep it concise and clear to capture attention quickly, and consider adding a call-to-action to prompt followers to engage with your post.

Using compelling captions can increase user engagement with your posts. Captions should be authentic, relatable, and reflect your brand’s voice. Including relevant hashtags in the caption also helps people discover your posts when searching for specific topics on Instagram.

Use relevant hashtags

Using relevant hashtags related to Instagram follower growth can help increase the visibility and reach of your content. By incorporating popular and niche-specific hashtags into your posts, you can attract the attention of users who are interested in topics related to your content.

This can lead to more engagement, potential followers, and increased exposure for your Instagram account. Researching and utilizing trending and targeted hashtags can significantly impact the discoverability of your posts, ultimately contributing to the growth of your following on Instagram.

Hashtag targeting, when implemented strategically, allows you to tap into larger conversations within the platform while also reaching a more specific audience interested in what you have to offer.

Additionally, creating a branded hashtag unique to your content or campaign can encourage user-generated content and foster community engagement around your brand or profile. When used effectively, hashtags serve as valuable tools for expanding your reach and building an engaged following on Instagram.

Understand your analytics

Analyzing your Instagram analytics is crucial for tracking follower growth and understanding the performance of your content. By using Instagram Insights, you can gain valuable insights into the demographics of your followers and track changes in your follower count over specific periods, like the last 7, 14, 30, or 90 days.

This data can inform your content strategy, help you make necessary communication adjustments, facilitate business growth, and even conduct competitive analysis. The platform also offers basic metrics such as top posts, top stories, and top IGTV videos in the Interactions tab to further gauge audience engagement.

NapoleonCat’s analytics tool is recommended for comprehensive tracking of Instagram follower growth and analyzing the performance of both your own account and competitors’ accounts.

This allows you to delve deeper into demographic data analysis and get a better understanding of how your content resonates with different audiences to refine future strategies.

Collaborate with Instagram creators or other small businesses

Collaborating with other creators or small businesses can expose you to new communities, resulting in a win-win situation. Partnering with influencers in your niche can help you grow your own audience by creating authentic and engaging content together.

Finding the right influencers that align with your brand’s values is crucial for successful collaboration and follower growth.

Experiment with different types of Instagram posts


Experimenting with different types of Instagram posts is crucial for follower growth. By diversifying your content, such as sharing photos, videos, carousels, and stories, you can keep your audience engaged and attract new followers.

Utilizing various post formats allows you to showcase different aspects of your brand or personality, appealing to a wider audience. Moreover, it helps in understanding what type of content resonates best with your followers and enables you to tailor future posts for maximum impact.

Additionally, utilizing trending features like reels or IGTV can enhance visibility and reach on the platform.

Incorporating diverse post types not only keeps your feed interesting but also increases the likelihood of reaching new audiences through different forms of content consumption. It’s essential to leverage this strategy in order to remain relevant in the dynamic landscape of social media marketing while establishing a strong presence that fosters organic follower growth.

Talk to your audience in comments and Stories 

Engage with your audience by responding to their comments and messages. This builds a connection and shows that you care about them. Use user-generated content to create trust and authenticity, which can attract more followers.

Running contests or giveaways can also encourage engagement and help in gaining new followers. Collaborating with influencers or other brands can expand your reach and increase your follower count.

For reference: real Instagram followers, engaged followers, user-generated content, running Instagram contests or giveaways

Get verified on Instagram

Verification on Instagram adds credibility and authenticity to your account, helping build trust with followers and potential customers. It also increases visibility and sets you apart from the competition.

However, verification is not guaranteed and is typically reserved for sought-after or large accounts. To improve your chances of getting verified, focus on building a strong following, creating high-quality content, and engaging authentically with your audience.

Once verified, it can open doors to partnerships, collaborations, and sales opportunities.

How are you growing your Instagram following? 

Growing your Instagram following involves posting regularly, using relevant hashtags, and engaging with your audience. Avoid buying followers as it can harm credibility. Collaborate with influencers to expand your reach and attract new followers.

Running contests or giveaways also encourages engagement and attracts new followers while organic growth through engagement is vital for building a loyal follower base on Instagram.

Avoid buying followers as it damages reputation and violates platform terms of service.

5 Ways to Gain Followers

To gain followers on Instagram, you can follow these strategies:

  1. Post Regularly: Consistently sharing content keeps your followers engaged and attracts new ones.
  2. Take plenty of photos: Having a bank of high-quality photos ready to post ensures regular and engaging content.
  3. Vary Your Posts: Mix up your content with a combination of images, videos, Stories, Reels, and IGTV to keep your feed interesting.
  4. Use hashtags: Utilize relevant and trending hashtags to increase the visibility of your posts to new audiences.
  5. Post at the Best Times for Your Followers: Understanding when your audience is most active helps ensure that your content reaches them at the right times.

Post Regularly

Consistently posting on Instagram is crucial for growing your followers organically. When you post regularly, it keeps your audience engaged and increases your visibility on the platform.

Following a posting schedule and sticking to it can significantly improve your follower growth over time.

By maintaining a regular posting rhythm, you can keep your audience interested and attract new followers, boosting your overall presence on Instagram. Staying active and consistent with posts helps to build trust with your audience and ensures that they don’t forget about you amidst their busy social media feeds.

Take plenty of photos

Regularly posting high-quality photos is crucial for boosting your Instagram follower count. Engaging visuals are key to attracting new followers and keeping them interested in your content.

Utilize Instagram Stories and Highlights, as these features provide additional opportunities to showcase engaging photos and increase follower growth. Remember that a well-crafted visual strategy will play a fundamental role in driving traffic, engaging customers, and ultimately growing your following on Instagram.

Post at the Best Times for Your Followers

Analyze your followers’ location to determine the best times for posting and engaging with them. Utilize the Analytics Dashboard to track your growth and make informed decisions about when to post for maximum engagement.

Why you shouldn’t buy followers on Instagram

Buying followers on Instagram can harm your reputation and violate the platform’s rules. It doesn’t help in building engagement, which is crucial for success on Instagram. Instead of buying followers, it’s important to focus on growing a genuine following that interacts with your content.

Approximately 10% of Instagram’s users could be fake accounts and bots, making it risky to buy followers or likes. Moreover, Instagram is taking measures against fake accounts, and engaging with these accounts can lead to account restrictions or removal of fake followers.

Additionally, while having a large number of followers might seem beneficial, real engagement from genuine followers holds more value than having numerous fake ones. It’s essential to prioritize fostering meaningful connections with real people rather than resorting to artificial means for follower growth.

How To Calculate Follower Growth Rate For Instagram? (2023)

To calculate your Instagram follower growth rate in 2023, you can use a simple formula. First, subtract the number of followers at the beginning of a specific period from the total number of followers at the end of that same period.

Then, divide this difference by the number of followers at the start, and multiply by 100 to get a percentage. For example: (Ending Followers – Starting Followers) / Starting Followers x 100 = Follower Growth Rate.

Make sure to track your follower count regularly over a consistent time frame, such as monthly or quarterly, to accurately assess your follower growth rate. Understanding this metric is crucial for evaluating the effectiveness of your Instagram growth strategies and making informed decisions about future content and engagement tactics.

5 Tips to increase follower growth rate

  1. Engage with your audience regularly by responding to comments and messages, and participating in conversations on other accounts.
  2. Utilize Instagram Stories consistently to keep your followers engaged and interested in your content.
  3. Collaborate with other Instagram users or brands to reach new audiences and gain more followers through cross-promotion.
  4. Create high – quality, visually appealing content that resonates with your target audience and encourages them to follow your account.
  5. Use Instagram advertising strategically to promote your account and reach a larger audience, driving follower growth.

Optimizing Your Instagram Profile for Growth

To optimize your Instagram profile for growth, start by choosing a username and profile name that include relevant keywords to improve visibility in search results. Craft a compelling bio with a clear description, brand personality, call to action, and a link.

Use a recognizable profile picture to make it easier for people to find and identify you on the platform. Additionally, cross-promote your Instagram handle on other channels to increase discoverability which can lead to quick follower boosts.

These steps will help enhance your Instagram presence and attract more followers by making your profile more engaging and discoverable.

Choosing the right username and profile name

Pick a username and profile name that includes relevant keywords related to your brand or niche. This can improve your visibility in Instagram searches. For example, if you’re a fitness influencer, using terms like “fitness,” “health,” or “workout” in your username can attract users interested in those topics to your profile.

Ensure that your profile name reflects your brand identity clearly so that users immediately recognize it when they come across your account. Consistency is key – make sure your username and profile name align with the content and message you want to convey as this aids in brand recognition.

Crafting a compelling bio

Crafting a compelling Instagram bio is vital for attracting organic followers. The bio should reflect the brand’s voice, aesthetic, and target audience to create a genuine connection with potential followers.

Engaging with the Instagram audience through captivating Stories features can also help in drawing new followers. It’s important to avoid shortcuts like paid-for-play sites and emphasize the significance of building an organic following within the bio.

Highlighting the brand’s content calendar and engagement strategies in the bio can further attract new followers, along with leveraging influencer partnerships, geo-tagging, and short-form video content to entice potential followers.

Using a recognizable profile picture

Selecting a recognizable profile picture linked to your brand or personal identity is crucial for boosting Instagram follower growth. This small yet significant detail helps in creating a strong and memorable visual association with your account, making it easier for potential followers to identify and remember you as they scroll through the platform.

Utilize this opportunity to showcase your brand’s logo or a clear photo of yourself if you’re representing a personal brand, thereby enhancing your account’s visibility and appeal.

The guide stresses the importance of completing foundational tips before progressing to more advanced strategies for Instagram growth, with “Using a recognizable profile picture” being among the initial steps.

Get Real Instagram Followers Using Our Powerful Growth Tool

Increase your Instagram following with our powerful growth tool. It helps you attract genuine followers who are interested in your content and brand. Our tool focuses on organic growth, ensuring that the followers you gain are real people who engage with your posts and contribute to the growth of your account.

By leveraging targeted strategies and data-driven tactics, our growth tool optimizes your Instagram presence for maximum impact. You can efficiently reach a broader audience, drive engagement, and establish a strong community around your brand.

With our tool, you can achieve sustainable follower growth while maintaining authenticity and relevance in the competitive landscape of social media marketing.

Conclusion and Next Steps for Growing Your Instagram Following

In conclusion, growing your Instagram following requires strategy and effort. Avoid buying fake followers and focus on organic growth tactics. Optimize your bio, post quality content regularly, engage with your audience, and collaborate with influencers.

Use analytics tools to track your progress and adjust your strategies accordingly for continued follower growth.

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1. How can I get more Instagram views on my posts in 2023?

You can get more views on your Instagram reels and stories by posting interesting video content, using proven Instagram strategies for engagement, and keeping up with regular content creation.

2. What are some ways to grow your Instagram story views?

To increase your story views, post engaging and user-friendly content consistently, use features like polls and questions to interact with viewers, and share behind-the-scenes insights that followers enjoy.

3. Can a better content strategy help me get more followers on Instagram?

Yes! A good content strategy makes sure you post quality photo-sharing slideshows or videos regularly which could lead to more people seeing your instagram profile and becoming new followers.

4. Does having an Instagram business account impact how many views I get?

Having an Instagram business Profile or business account gives you access to helpful tools like instagram analytics which help you understand what works best for your audience; this could improve how many people see your posts.

5. If I buy Instagram views, will it also grow my overall social media presence?

Buying views might give you a short-term increase in numbers but growing authentic relationships with users across all social platforms including Facebook, Twitter, Snapchat is crucial for long-lasting success.

6. Should I just focus on getting the blue checkmark to gain credibility among instagram users?

The blue checkmark does show others that you’re a notable account but always focus first on creating high-quality media content and direct messages to build trust amongst existing or potential instagram influencers.

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