BUSINESS NICHE

TOP 8 TIPS FOR SMALL BUSINESS ON INSTAGRAM

Instagram has evolved from being a platform for sharing photos into a powerful tool for businesses to connect with their audience and drive sales. With over a billion monthly active users, it’s a goldmine for small businesses looking to expand their reach and grow their brand. In this guide, we’ll explore eight valuable tips for small businesses on Instagram, helping you make the most of your Instagram business account.

1. Set up Your Instagram Business Account Correctly

Your Instagram profile acts as your homepage. It lets people know who you are and what you do.

First, start with your profile picture. Your brand must be easily identifiable and your logo or brand icon should be your profile picture.

Next, add your bio. This should be a description of your company and showcase what you can offer new customers. Your brand slogan, tagline, or description of your business could be included. An Instagram bio describes its products and hints at its sustainability mission.

Last, add your link. Unlike other social media networks, you cannot add links to each post. Only one link is available, the one that you have in your profile. Instagram Stories can also be used to share links from accounts with over 10,000 followers.

Your journey on Instagram for business starts with a well-optimized profile:

• Use a Business Account: Switch to an Instagram business account to access features like analytics and contact buttons.
• Complete Your Bio: Craft a concise yet informative bio that describes your business, what you offer, and how to contact you.
• Profile Picture: Use your business logo or a professional image that represents your brand.

Here are some add-on Instagram tips for business;

• To drive traffic, most businesses link to their homepage.
• You can update your profile by referencing a link in your latest post.
• You could also use the link in your bio tool to direct you to a landing site that contains multiple links your audience may be interested in (like your homepage or recent blog post)

2. Be Real, Not Sales

It’s not an advertisement, it’s a post. It should be something people are interested in reading. It could be your product or more general content, such as a dentist sharing good toothbrushing techniques. If you post promotional content, make sure it is included in the mix along with lots of other non-sales content. This will help your account be worth following. This Instagram tip will definitely help your business reach the right target audience.

Instagram users value authenticity. Avoid bombarding your followers with constant sales pitches. Instead:

• Share Behind-the-Scenes Content: Show the human side of your Instagram for a business account, whether it’s your team, office, or creative process.
• Tell Your Story: Share your business journey, successes, and challenges. Make your followers feel like they’re part of your story.
• User-Generated Content: Encourage customers to share their experiences with your product or service.

3. Engage Your Followers

This is a great Instagram tip for a business.

Instagram is about more than just posting beautiful photos. Engage with others on Instagram who are interfacing with you. Follow them, like their posts, and keep the conversation going with comments. It will help you build relationships with your followers and encourage your fans to continue engaging with you. 

CLUSE, a watch company, is a good example of this. This business does it by posting photos of its customers wearing their products, as well as engaging with them on its Instagram.

Engagement is key to building a loyal following and increasing your reach:

• Respond to Comments: Reply to comments on your posts, showing that you value your audience’s input.
• Use Instagram Stories: Interact with your audience through polls, quizzes, and Q&A sessions.
• Host Contests and Giveaways: These can be effective in boosting engagement and growing your followers.

4. Don’t Just Buy People, But Grow Your Audience Organically

Although it may seem appealing to increase your Instagram followers, it won’t help your business grow. Buy followers won’t interact with you. People might not trust you if they find out that you purchased followers. High-quality content will attract new customers. Your Instagram handle can be placed at the bottom or near your cash register to encourage customers to follow you.

33 Acres Brewing Company is one of the best examples. This business has been curating cool content with consistent branding colors, and designs. Thus, it helped the account increase its audience. 

While buying followers might seem tempting, it’s not a sustainable strategy. Instead:

• Focus on Quality Over Quantity: Build a genuine audience of people interested in your products or services.
• Collaborate with Influencers: Partner with influencers in your niche to reach a wider yet targeted audience.

Always remember this Instagram tip for business. Most business owners forget how important it to create high quality contents. 

5. Use Hashtags to Increase Your Reach

The most common Instagram tip for business.

Hashtags allow people to find what they are interested in. To get your posts seen by more people and increase your followers, add them to your Instagram captions. You can search Instagram to find popular hashtags. To ensure your hashtag doesn’t get lost among the noise, stick with hashtags with less than 1 million posts. Consider hashtags for your local business to help people find you.

Hashtags are your ticket to a broader Instagram audience:

• Research Relevant Hashtags: Find hashtags that are popular within your industry and align with your content.
• Create Branded Hashtags: Develop unique hashtags related to your business that followers can use.
• Limit Hashtags: While you can use up to 30 hashtags, it’s best to aim for a mix of popular and niche ones (around 10-15).

6. Use Instagram Carousels to Reach the Same Users Again

This is an Instagram tip for business that is widely popular now.

Instagram Carousels are posted with multiple photos or videos that appear in the same post. These posts act as a mini album of photos and allow you to appear in the Instagram feeds of your followers more than once. With these carousels, viewers have the option to scroll through the photos. However, if they don’t, the carousel posts can appear in their feed with a different photo.

Carousels allow you to share multiple images or videos in a single post:

• Tell a Story: Use carousels to tell a sequential story or provide in-depth information about your products.
• Engagement: Users are more likely to swipe through a carousel, increasing engagement.

7. Post Frequently

An Instagram tip for businesses that have never aged.

Your audience will learn to expect you to post new content regularly and become more comfortable with you sharing your content on Instagram. Your content will be at the top of their feeds if they interact with you more than once. Hence, consistency is key to engagement. You don’t want to miss any updates or lulls. Thus, a weekly schedule is enough to get you started.

Consistency is key on Instagram:

• Create a Posting Schedule: Determine when your audience is most active and stick to a regular posting schedule.
• Content Calendar: Plan your content in advance to ensure a variety of posts, from product showcases to behind-the-scenes glimpses.

8. Measure Your Instagram Success to Make Sure You Are Putting in the Work

This Instagram tip for a business is the most essential of all.

It is important to ensure that your marketing efforts are successful. Building a following takes time. Your follower count will be low and your engagement rate will be low at first. However, do not be discouraged. To ensure you are growing, keep track of your followers and engage to ensure that you are. As well as double down on the things your followers want to see.

Use Instagram Insights and other tools to track your performance:

• Analyze Metrics: Monitor metrics like reach, engagement, and follower growth to understand what’s working.
• Adjust Your Strategy: Based on your analysis, refine your content and posting schedule for better results.

By following these 8 Instagram tips, your business account on the platform will surely grow and also aid you in reaching your target market.

In conclusion, an Instagram business account is a valuable platform for small businesses looking to grow their brand and connect with a wider audience. By setting up your Instagram business account correctly, being authentic, engaging your followers, and using hashtags strategically, you can build a loyal following and drive business success. Remember, consistency and measurement are key to long-term growth on Instagram.

With our organic growth services, GOSO simplifies the process of expanding your Instagram presence and engaging your target audience. Our experienced team has painstakingly developed a range of solutions to boost content visibility, improve ranking, and raise your chances of appearing on the Explore page.

Instagram growth is now faster and easier than ever thanks to our risk-free services. In fact, most clients experience a 10x growth in followers in just a few months. In addition to these services, we offer Instagram Booster, Instagram Auto Likes, Instagram Follower Growth, Instagram Comments, Instagram Reel Views, Instagram Saves, Instagram Views, Instagram Impressions, Increase Instagram Story Views, Instagram Threads Growth, IG Growth Service, Instagram Reach, Instagram Profile Visits, Instagram Shares, Instagram Affiliate Marketing, and Instagram Niches.

With GOSO, you may experience constant social media development with no effort and interact with people all over the world! Sign up today!