Top 12 Competitive Analysis Tools

Nov 6, 2020

No matter what industry you're in, marketing is key to staying ahead of the pack. First, you need to find out what your competitors are up to and how to monitor their moves. Competitor analysis tools help you analyse and learn from your competitors’ techniques.

Here are 12 competitive analysis tools that will help you stay ahead of the game.

For social media:

  1. Brand 24

This an online media tracking tool that monitors social media and web mentions of predefined keywords applicable to your competitors. The following keywords can help you track your competitors:

Their name

Their product or service name

A hashtag they commonly use

  1. BuzzSumo

This software helps you track and discover engaging content and find potential outreach opportunities. It allows you to look for content that has garnered the most likes, comments, and shares.

For Content:

  1. QuickSprout

You can see your competitor's website services, scripts, and plugins by typing their URL in the software. Moreover, you will find out the user interface technology and that of the server and database.

  1. Quick Search

This tool gives you an instant overview of your business online and provides extensive coverage of blogs, social networks, news pages, and forums. This data helps you track conversations regarding your brand and trends within your industry.

  1. Wappalyzer

This is one of the competitive analysis tools that identifies the technologies used by websites. It provides useful information for understanding the success behind your competitors' sites.

  1. Siteliner

This tool provides a more technical insight into your competitor's site performance. With Siteliner, you will find out their website performance shortcomings like internal and external broken links. This information can help you, for instance, link to your rival’s faulty links and potentially raise your google rankings.

  1. Majestic

Majestic is a competitive analysis tool that surveys and maps out the internet so you can create a sizable commercial Link Intelligence database. It helps you get a detailed external link analysis and anchor texts your competitors use.

For ads:

  1. SimilarWeb

A similar web is one of the best competitive analysis tools in the market. Using this tool can help you understand the following:

Advertisement display

Traffic volume

Traffic sources

  1. SpyFu

SpyFu is a search assessment tool that shows you keywords that sites purchase on Google AdWords. You can then identify the niche keywords your rivals employ and any ads they have run. Similarly, SpyFu points out the keywords your competitors are ranking for so you can trace the content and backlinks, leading them to a particular ranking.

For SEO:

  1. WooRank

This competitive analysis tool is for SEO audit and digital marketing on your website. Woorank allows you to add three competitors and compare technical SEO, keyword usage, etc.

  1. Ahrefs

This tool is popular for SEO analysis and backlinks. It helps you do the following:

Find keywords

Get the information you need about your link profile

Track organic visibility

Validate keywords

Set up keywords alerts for brand management and relationship building

  1. SEMrush

SEMrush is considered an all-round analysis software that includes SEO, keyword research, social media, PPC, competitive analysis, content, etc. Its features include:

  • Finding paid keywords
  • Discovering backlinks they obtain
  • Finding an increase and decrease in rankings
  • Discovering best-performing sites
  • Finding out new organic rivals etc.


To stay ahead of the game, you need to keep an eye on your competitors’ moves. Tracking them isn't always easy; that's why you need competitive analysis tools. These tools are vital to know what to do better as a brand owner.

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