Which of the Big 4 Social Media Platforms to Choose for your Marketing? Facebook, Twitter, YouTube or Instagram?

Feb 7, 2023

Social media has become an essential part of our lives in the 21st century. With its ever-evolving landscape, several platforms have changed how we communicate and keep up with current events.

Today’s BIG 4 social media platforms dominate the internet space: Facebook, Twitter, YouTube, and Instagram. Each one provides a distinct set of features, benefits, and opportunities for marketers to reach new audiences.

This guide breaks down the BIG 4 social media platforms and shows you how they can help your business.


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Facebook is number #1 ranked among the most popular platforms in the world, with more than 2 billion monthly active users. It’s a great place to share content, interact with followers, and gain new fans. Facebook also offers powerful targeting capabilities that can help you reach specific audiences. Following are some of the notable features of Facebook.

  • Connect with Friends: The main purpose of Facebook is to connect with other people and see what they are doing. You can post updates, share photos, join groups, and like pages. Whether you are looking to find old friends or make new ones, Facebook can help you do that. Facebook posts also appear in your followers’ newsfeeds, making it a great way to stay connected.
  • Groups and Pages: Facebook groups and pages are great for connecting with specific audiences. You can join or create a group to chat and gossip or create a page for your business and promote it to gain more followers. When you share a blog post or article, it will be shared with the people who follow your page. This can increase brand awareness and generate more website traffic.
  • Advertising: Facebook also offers advertising services that allow you to target a very specific audience. You can reach your ideal customer and increase conversions with the right targeting capabilities. In lead generation, just as your target audience finds your content, they can also be directed to a landing page where they can provide their contact information.
  • Live Video: Live videos are a great way to engage with followers on Facebook and can be used for live-streaming events, tutorials, Q&As, and more. As the video content is live, it will be shared with followers in real time, allowing you to get instantaneous feedback.
  • Insights: Facebook insights provide valuable data about how people are engaging with your posts so you can track the success of your campaigns and make informed decisions.

Facebook is a great platform for connecting with people and promoting your business. With its powerful targeting capabilities.

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Twitter is another popular social network with more than 300 million monthly active users. It’s a great place to engage with followers and start conversations.

Twitter also has powerful analytics capabilities that give you an in-depth look into engagement rates and impressions.

  • Real-Time Connecting: With its fast-paced environment, Twitter is a great place to connect with followers in real time. You can post updates, reply to Tweets, join conversations and share content.
  • Hashtags: Hashtags are a great way to increase the reach of your posts and engage with other users. Using relevant hashtags in your tweets can attract new audiences and gain more followers.
  • Trends: Twitter’s trends are easy to keep up with what people are talking about in real-time. It also allows you to adjust your strategy quickly to join the conversation early on.
  • Advertising: Twitter Ads allow you to target specific audiences to reach more people interested in your product or service. In building relationships, you can also use Twitter Ads to build relationships with your audience.

Just as the search engine is the gateway to the internet, Twitter is the gateway to conversations and real-time news. On Facebook, a Facebook page is the starting point for brands, but on Twitter, it’s all about conversations.

With its direct messaging capabilities and powerful analytics tools, Twitter is indispensable for social media marketing.


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Youtube is a video-sharing platform with more than 2 billion monthly active users. It allows marketers to engage with customers in an interactive and immersive way. Among the popular platforms, Youtube is ranked second.

As it is also like a search engine, search results are the videos. With Youtube, you can create videos that capture viewers’ attention and impact their purchase decisions. Youtube is known for the following features.

  • Video Ads: YouTube Ads give you the power to target potential customers by age, gender, or interests. You can also retarget viewers who have watched your videos before so they get reminded about your product or service.
  • Analytics: YouTube Analytics provides valuable insights into how people interact with your content. It helps you track views, engagement rates, clickthroughs, and other metrics which can be used to optimize your campaigns and measure performance.
  • Creative Content: YouTube’s library of creative content allows you to create videos that stand out from the competition. You can add music, special effects, and stunning visuals to your videos to make them truly unique.

With its vast reach and engagement potential, Youtube is a powerful tool for marketers looking to create an impactful online presence. It provides limitless possibilities for creative video ideas to help businesses grow their brands and become more successful.

By leveraging Youtube’s features, marketers can maximize their ROI while reaching larger audiences with optimum efficiency.

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Instagram is probably the most popular photo-sharing platform with over 2 billion active users monthly. By creating visually pleasing photos and videos, marketers have the chance to engage customers in a new way. Instagram’s features give marketers an edge when it comes to promoting their brands.

  • Visuals: Instagram gives you the power to create eye-catching visuals that stand out from the competition. You can use a range of filters and editing tools to enhance your photos and make them pop.
  • Stories: Instagram Stories allows you to share snippets of information engagingly. You can also add interactive features such as polls, quizzes, and live streams.
  • Advertising: Instagram Ads are a great way to reach new audiences and increase your brand visibility with targeted ads. You can also use the platform to track results so you know exactly how successful your campaigns are.
  • Tagging: Brands can use their Instagram posts to tag influencers and partners, which helps to increase reach and engagement.

Unlike other social media platforms, Instagram is one of the best places to grow your brand, engage with the audience, and increase sales. Some reasons that Instagram is more useful than the rest of the BIG 4 social media platforms. Social media image sizes should always be optimized, meaning that images should fit the exact dimensions requested by Instagram and include high-quality imagery.

  1. High engagement rate: Instagram has a higher engagement rate than other social media platforms. This means more people are interacting with content on Instagram than on other networks like Facebook, Twitter, and YouTube. Suppose you are a brand or business, then Instagram is the perfect platform to reach more potential customers.
  2. Targeting: Instagram Ads are much more effective than other social media ads because of their targeting options. You can target customers based on age, location, interests, and behaviors. This makes it easier for brands to reach the right people with the right message at the right time.
  3. Influencer Marketing: Instagram influencers have a large following who can lend their trust and credibility to your brand. You can work with them to promote your products or services on Instagram and effectively reach thousands of potential customers. Like if you’re selling a beauty product, you could work with a popular beauty influencer to post about it on their channel. This is an effective way of advertising your product and can be much more cost-effective than traditional TV or print ads.
  4. Link directly to products and services: Unlike other social media platforms, Instagram allows you to link directly to products and services. You can easily add a link to your post or story, making it easy for potential customers to learn more about what you are offering.


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Now that you know the importance of Instagram for businesses and brands, it’s time to start leveraging it for your own benefit. GOSO is the number one rated provider for Instagram social media growth services. We offer a wide range of services designed to help you grow your audience, engage with them and increase sales.

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Our services are completely safe and undetectable to Instagram. Your account won’t be banned or flagged for using our services. No matter what plan you choose, you can be sure that your Instagram account is safe.

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We use an automatic organic delivery system to ensure your interactions look realistic and authentic. This ensures that your account grows organically, without any trace of artificial growth or cheating mechanisms.


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If you are like many people who don’t like to share their passwords, then you’ll be happy to know that most of our services don’t require you to provide us with your passwords. We use various methods to gain access to your account, depending on your chosen service.

With that being said, why wait? Get started with GOSO and explore the possibilities that Instagram can offer to help your business succeed.

And at last, we hope this guide about the big 4 social media platforms (Facebook, Twitter, Youtube, Instagram) has been useful for you. Happy Social Media Growth!

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