13 Social Media Marketing Tools that Will Give You an Advantage

Aug 17, 2020

In order to reach the right target audience via your online marketing campaigns, you need to get serious about social media advertising. There are many marketing tools to choose from that will help your next campaign bring the desired results.


This marketing tool has a free trial available and gives you a few different tools to work with, such as:

  • Content intelligence
  • Audience analysis
  • Schedule posts
  • Manage influencer marketing campaigns


Scheduling your posts is where Buffer shines. Use it to schedule across all your favorite social media accounts. It only takes a few clicks to be done with your posting tasks. Buffer also provides a nice analytics dashboard to help keep track of overall performance. Start for free and then work up to a paid plan. Their paid plans run at $15, $65 and $99 per month.


Agorapulse has a free trial and paid plans that range from $89/month to $459/month. This platform allows you to create quizzes, contests, promotions and schedule posts as you work toward improved engagement for your brand.


Pricing ranges from free to $63/month. This is a great tool to use for Twitter marketing. Connect with targeted influencers and analyze your audience properly via Followerwonk. This marketing tool also helps you see how you compare to competitors.


Use Audiense if you need to more effectively segment and target your audience. It provides excellent insight into your audience and how well audience engagement is performing for your brand. Chatbots for Twitter direct messaging is also included. The pricing ranges from free to $99/month to $1,499/month.


BuzzSumo has a free trial. Pricing then ranges from $99/month to $499+/month across four different pricing tiers. This is a great tool for finding new topics for use with your next social media campaign. Find targeted creators in your niche and trending content.


This is a good tool for eliminating social account hacking, identifying fraudulent activity and mitigating reputation damage. They have a free demo. Pricing is based on a custom quoting process.

Twitter Analytics

This is a must if you’re using Twitter for brand awareness. You’ll be able to make better decisions as Twitter Analytics measures the performance of your marketing campaigns.

Facebook Analytics

This is a useful tool for measuring how users engage with any social media campaign. You’ll be able to access detailed target audience insights.


Use Hashtagify if you’re using Twitter or Instagram because you’ll easily find hashtags that are relevant for your business. It also helps with discovering top influencers using the same hashtags. There is a free option that comes with basic features. Pricing ranges from $19/month to $249/month.


This tool uses AI technology to provide Instagram profile insights. Analisa.io will also help you analyze hashtags and follower information. Use it to find your:

  • Competitors’ strategies
  • Top-performing posts
  • Audience demographics
  • Online marketing results

There is a free option. Paid plans range from $59/month to $199.35/month across three pricing tiers.


Tagboard aids your online marketing efforts by providing social listening functionality. You can see how a hashtag or topic is being talked about online after using their search bar. They offer a free demo. Pricing is custom-based after talking to their team.


Discover new brand mentions via this social media monitoring tool. Track brand awareness with Awario’s tool that shows the growth of mentions around your company’s name. It also comes with a lead generation tool. Plans range from $24/month to $249/month.

Use these helpful tools to aid your marketing efforts and overall engagement.

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