Are you struggling to find the right people visiting your LinkedIn page? Do you want to increase your visibility and get more connections? For those of you willing to discover how to improve your LinkedIn profile visibility we're breaking down 4 easy ways to achieve it.
1. Optimize your LinkedIn introduction card
If you want the right people visiting your page, you must stand out from the crowd and find a way to appear in the top search results. In order for this to happen, you must design a well-organized LinkedIn introduction card to attract clients. So what is an introduction card? It’s the first thing that people see when they visit your profile, it appears at the top of your profile. In this section you should describe your current professional status, introducing yourself and describing what makes you stand out from the crowd. This will help people find you in the search results and hopefully your profile will spark interest and encourage the profile viewers to get in contact with you. There are some vital elements you must include in your profile: Make sure your profile is fully stepped up, include a profile picture, add all your employment history and your skills etc. This will ensure LinkedIn's search algorithm finds you using all the keywords included in your profile. So the more detailed your profile is, the higher chances of your profile getting noticed by potential clients.
- LinkedIn headline: On your headline try to include as many keywords you want to be found for. Your headline must focus on your target audience, find a way to attract them to your profile.
- Profile picture: Upload a professional profile image of yourself dressed professionally, smiling at the camera, behind a neutral background.
- Cover picture: include a professional cover image to make you stand out from the crowd, use this opportunity to describe yourself on a personal and professional level.
2. Share status updates and LinkedIn publisher articles
Share valuable content for your followers, posting daily status updates and sharing articles will increase your visibility. If a prospect finds any information on your profile useful, they will most certainly connect/follow your page. Posting regular updates will get you noticed by your network and hopefully your connections will turn to you for any services they require that you may provide. A great tip is to add a couple hashtags to your posts, this will help your post become visible to more people. Make sure to add popular hashtags that people often search for on LinkedIn for example #LinkedIn or #jobapplication.
3. Engage with your network
Engagement will increase your visibility, whether this is you engaging with other people’s content on LinkedIn, or them engaging with yours. For example, if you comment under someone’s post, the LinkedIn algorithm will boost its exposure by sharing the post with your connections.Interacting with other LinkedIn members will not only help your target audience find you, but also act as a form of social proof, increasing the chances of other members clicking on your profile to learn more about you. In order to maintain engagement, you must post daily content for your connections and other LinkedIn members. You have to try to expand your network, the larger your network, the more opportunities for you to engage with other prospects.
4. Fill your LinkedIn network with quality contacts
The first vital step is to build a quality network. What is a quality network? It’s a network made up of potential customers that represent your target audience. In order for people to find you, you must appear in their first, second or third-degree networks or you must be in the same group as them. If your network is too small, you will only be able to search for your first, second and third degree connections. Therefore, the larger your network the more chances at finding your target audience. A large network will give you more ‘credibility’, people assume that someone with a larger network is more credible if they also have a large amount of connections on the platform. But remember don’t go too overboard with the connections, having a high quality network is more effective than having a large network. Focus on connecting with the right people- clients, potential clients, colleagues, people in your industry. If you find someone that visits your profile, they are likely to be your target audience. They are looking for what you can offer, proving that they went out of the way to connect with you. Even if they don’t connect with you, you should send them a request, since they are already familiar with you, they are most likely to connect with you. Joining LinkedIn groups can help you connect with quality contacts that you have no first degree, second or third degree connection with. You can join up to 100 groups on LinkedIn, so take this opportunity to join groups related to your industry, target audience, client specific geographic region etc. This way you can message any members in the same groups as you, whether they are in their contacts or not. This will help maximize your visibility and increase the number of connections you have.