What are Instagram Reels? It’s a short video from 3 to 15 seconds. It’s located on a separate tab in your profile just like IGTV. If you’re familiar with TikTok, then you’ll feel like home. Basically by introducing the Reels in Instagram within the new Instagram update, the company looks to maintain dominance in the social video landscape.
With this new creation, sort of upgrade for the IG lovers and a short version of TikTok’s videos, Instagram tries to get its users to spend more time on the platform. With everything that's going on with TikTok in the US, will Instagram succeed?
Instagram marketing efforts are still strong, even if TikTok climbs in popularity. The latest update for Instagram also brought some changesAMP besides the reels that you may want to check before starting.
The company has taken new steps on reducing and shutting fake accounts with a brand-new review and ID process. It is also testing to show all stories in a single block, separated from the feed.
But going back to the reels on Instagram platform, you will notice that the display on the content upload has also changed. Some features have been included inside the Story button, and now the screen looks more spacious and empty.
Just like with the rest of the platform’s tools, you can use it to create fun and engaging content that your audience will likely interact with. It's important to use Reels in Instagram now, especially if you are a business, before your competition get there first. It's only been a few weeks since its release. So this is the perfect time to add it to your content strategy, just like others did with TikTok using it as a business toolAMP.
The YouTuber Sam Sheffer (304k subscribers) gives us a complete guide on this new feature here.
It’s another tool to create quality and appealing content, as it’s proven that the audience interacts more and better with video contents. If you are a business, you can use it to:
Your Instagram reels will appear on the Feed, on the Explorer, and in the Reels section in your profile.
It can be saved, liked, and shared but for the moment you can’t download the video Reels from Instagram. Also, we will have to wait to see our reels metrics, as Insights are not activated for this content yet (How many impressions or profile visits it got, etc.).
1- First check if you have the new Instagram update (between 152.0 and 153.0). Press and hold on the Story button to open.
2- Open Stories camera and you’ll notice that the interface has changed, now it’s divided into Live, Story, and Reels. Maximum length of 15 seconds.
3- You can record the video in separated clips. Bear in mind you can only edit or delete the latest clip.
4- Before sharing you can add a caption to your Reel, select a cover and let it be shared on your feed.
Once you are in the Reels on Instagram, you will see 5 different features you can use to play and personalize your video with:
Instagram Reels can definitely help you get more interactions as it’s a short and powerful form of video content, easy to catch the eye. Some things you can do to improve your Instagram Reels engagement are:
For more tips on how to get more followers using reels on Instagram, check Youtuber Alec Wilcoc's (20.9K) video here.
To sum up, IG Reels it’s a new way of winning users’ attention by being fun and different. After all this is the platform’s intention! IG will appreciate the use of reels on Instagram and will reward your account with more exposure if it’s implemented properly. Take this new Instagram update as an opportunity to lift your business account’s engagement.
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