The best Instagram growth tools for 2026
These are the exact tools we use at GOSO and in our personal businesses. AI video creation, email marketing, scheduling, analytics, cold outreach, and the operational tools that keep everything running.
Hand-picked from 8+ years of running Instagram growth campaigns for 32,000+ clients. We only recommend tools we have tested ourselves. Some links are affiliate links at no extra cost to you.
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Why we recommend these specific tools
AI Video, Voice and Image Creation
Creating content at speed is one of the biggest challenges for growing on Instagram. These AI tools let you produce professional-quality videos, voiceovers, and visuals without needing a production team. We use these tools daily across our own campaigns and recommend them to every client who wants to post more content without spending more time.
HeyGen
PartnerAI avatar video creation, translation, and dubbing. HeyGen lets you create spokesperson-style videos using realistic AI avatars. You can record a script, pick an avatar, and have a professional video in minutes. We use it for multilingual content and when clients need video at speed without filming. It is particularly useful for product demos, educational content, and ad creatives where you need a face on camera but do not want to record every time.
Try HeyGen →ElevenLabs
PartnerAI voiceovers and voice cloning for Reels and video content. ElevenLabs produces the most natural-sounding AI voices available right now. We use it for Reel voiceovers, podcast intros, and narrating educational content. The voice cloning feature means you can train it on your own voice and generate audio without recording. This is a huge time saver for creators who post daily but do not want to record audio every single day.
Try ElevenLabs →imagine.art
PartnerAI image generation for posts, hooks, thumbnails, and creative assets. When you need a custom image for a carousel, a thumbnail for a Reel, or a visual hook that stops the scroll, imagine.art delivers. It handles prompt-based image generation with good quality output for social media. We use it when stock photos feel generic and custom photography is not practical. Particularly good for creating consistent visual branding across your feed.
Try imagine.art →CapCut
Free video editor with AI-powered features for Instagram Reels and Stories. CapCut has become the go-to editor for short-form video because it is free, fast, and packed with features. Auto-captions, background removal, AI effects, and format-aware templates make it easy to produce polished Reels in minutes. We recommend CapCut to every client who creates their own video content. It covers 90% of what you need without paying for expensive editing software.
Try CapCut →Canva
Design tool for carousels, stories, graphics, and brand assets. Canva is essential for creating Instagram carousels, story templates, and branded graphics without needing a designer. The template library covers nearly every content format, and the brand kit feature keeps your colours, fonts, and logos consistent. If you are posting educational carousels or quote graphics, Canva will save you hours every week. We use it internally for quick social assets and client content previews.
Try Canva →Cold Outreach and Email Marketing
Whether you are pitching brands as an influencer, sending cold emails to potential clients, or nurturing your audience with a newsletter, email is still one of the highest-converting channels. These tools handle everything from cold email sending to deliverability infrastructure to full marketing automation. We use them for our own outreach and recommend them to clients who want to turn their Instagram audience into an email list they actually own.
Smartlead
PartnerCold email sending and automated follow-up sequences at high volume. Smartlead handles the technical side of cold outreach: inbox rotation, warmup, scheduling, and multi-step follow-ups. If you are reaching out to brands, agencies, or potential clients from your Instagram presence, Smartlead makes it possible to run hundreds of personalised emails per day without landing in spam. We use it for our own B2B outreach and it delivers consistently higher reply rates than manual sending.
Try Smartlead →Premium Inboxes
PartnerReady-to-go sending inboxes optimised for email deliverability. Email deliverability is the number one reason cold outreach fails. Premium Inboxes provides pre-warmed sending accounts so your emails actually land in the inbox instead of spam. If you are running outreach with Smartlead or any other sending tool, you need reliable inboxes behind it. This saves weeks of manual warmup time and dramatically improves your reply rates from day one.
Try Premium Inboxes →Plusvibe
PartnerCold email personalisation tools for higher response rates. Generic cold emails get ignored. Plusvibe adds dynamic personalisation to your outreach so each email feels like it was written specifically for the recipient. Personalised first lines, dynamic content blocks, and AI-generated icebreakers all increase your chance of getting a reply. Pair this with Smartlead and Premium Inboxes for a complete cold outreach stack.
Try Plusvibe →GetResponse
PartnerEmail marketing platform with broadcasts, automations, and landing pages. GetResponse is a full email marketing suite for building and nurturing your audience. Send newsletters, build automated email sequences, and create landing pages all in one platform. If you are growing an audience on Instagram and want to move them onto an email list you own and control, GetResponse is a solid all-in-one option. We recommend it for creators and businesses who want to convert followers into long-term subscribers.
Try GetResponse →Beehiiv
PartnerNewsletter platform for building an audience you own. Instagram followers are rented. Your email list is yours. Beehiiv is the best newsletter platform for creators and businesses who want to build an owned audience. It handles subscriber management, newsletter design, growth tools, and monetisation features all in one place. If you are serious about turning Instagram followers into a long-term business asset, a newsletter is the first step. Beehiiv makes it straightforward.
Try Beehiiv →Lead Generation and Data
Growing on Instagram is only half the picture. Turning that attention into revenue requires finding the right people, building lead lists, and qualifying prospects before you reach out. These tools help you find decision-makers, enrich contact data, and build targeted lead lists that convert. If you are running DM outreach from Instagram or cold email campaigns alongside your social presence, these tools give you an unfair advantage.
Clay
Build, enrich, and score lead lists with data from dozens of sources. Clay connects to over 50 data providers to help you find and enrich prospects. Pull in company data, LinkedIn profiles, email addresses, and custom signals, then use AI to score and prioritise your best leads. It is one of the most powerful tools for anyone running outbound alongside their Instagram strategy. We use it to build highly targeted outreach lists that complement our social growth campaigns.
Try Clay →Scheduling and Publishing
Consistency is the foundation of Instagram growth. Posting regularly, at the right times, with a cohesive feed matters more than most people think. These scheduling tools let you batch your content creation, plan your feed visually, and publish automatically so you never miss a day. Whether you are managing one account or ten, a scheduler removes the daily pressure of remembering to post.
Later
Visual content planner and scheduler built specifically for Instagram. Later has the best visual planning interface for Instagram feeds. You can drag and drop posts to see how your grid will look before publishing. It supports Reels, carousels, Stories, and single posts with auto-publishing, hashtag suggestions, and best-time-to-post analytics. If feed aesthetics matter to your brand, Later is the tool we recommend.
Try Later →Buffer
Simple, reliable scheduling across Instagram and other social platforms. Buffer is clean, fast, and does one thing well: schedule and publish your content. It supports Instagram, Facebook, LinkedIn, Twitter, and more from a single dashboard. If you want something straightforward without a steep learning curve, Buffer is the right choice. It also includes basic analytics so you can see which posts perform best.
Try Buffer →Analytics and Reporting
You cannot improve what you do not measure. Tracking your Instagram performance tells you what content works, when your audience is active, and where your growth is coming from. These tools range from Instagram native analytics (free) to more advanced reporting platforms. The difference between accounts that grow and accounts that stall is usually tracking. Accounts that review their analytics weekly grow faster because they double down on what works and cut what does not.
Instagram Insights
Built-in analytics for professional and business accounts on Instagram. Every business and creator account has access to Instagram Insights for free. It shows your reach, impressions, engagement rate, follower demographics, and which posts performed best. Start here before you pay for any external analytics tool. For most accounts, Instagram Insights gives you everything you need to make better content decisions. Check it weekly and use the data to inform your content strategy.
Built into Instagram (free)Meta Business Suite
Advanced analytics and management for Instagram business accounts. Meta Business Suite gives you deeper data than Instagram Insights alone. You can see cross-platform performance (Instagram and Facebook), schedule posts, manage your inbox, and view detailed audience breakdowns. The content calendar view makes it easy to plan ahead, and the advanced reporting features help you track trends over time. If you run ads on Meta, this is where all your data comes together.
Try Meta Business Suite →Business Operations and Productivity
Running a business alongside growing your Instagram requires solid operational tools. From landing pages and CRM to password management and meeting notes, these tools handle the infrastructure that keeps everything running. We use all of them internally at GOSO and recommend them to any creator or business owner who wants to operate professionally. The right tools save you hours every week and prevent costly mistakes.
GoHighLevel (GHL)
PartnerAll-in-one platform for landing pages, CRM, automations, funnels, and sales pipelines. GoHighLevel replaces five or six separate tools with one platform. It handles landing pages, email sequences, SMS marketing, appointment booking, payment processing, and pipeline management. We use GHL to run our entire sales funnel, from lead capture to checkout to post-purchase automation. If you are running a service business alongside your Instagram, GHL is the operational backbone you need.
Try GoHighLevel (GHL) →Fathom
AI meeting recorder that captures notes, transcripts, and action items automatically. Never take meeting notes again. Fathom records your calls, generates accurate transcripts, highlights key moments, and summarises action items. We use it for every client call and internal meeting. It means you can be fully present in conversations without worrying about writing everything down. The searchable transcript library also makes it easy to find what was discussed weeks later.
Try Fathom →LastPass
Password manager for storing and sharing login credentials securely. Managing Instagram accounts, email platforms, ad accounts, and dozens of other tools means hundreds of passwords. LastPass stores them all securely and lets you share access with team members without revealing the actual password. Essential for anyone managing client accounts or working with a team. We use it across the entire GOSO team to keep credentials safe and organised.
Try LastPass →Google Workspace
Professional email, cloud storage, and collaboration tools for your business. A professional email address (@yourbrand.com) instantly builds credibility with clients, brands, and partners. Google Workspace gives you that plus Google Drive, Docs, Sheets, and all the collaboration tools you need to run a business. If you are still using a free Gmail for business enquiries, upgrading to Google Workspace is one of the simplest trust signals you can add.
Try Google Workspace →Wise
Low-fee international transfers and multi-currency accounts for global businesses. If you work with international brands, receive payments from overseas, or travel frequently, Wise saves you significant money on exchange rates and transfer fees compared to traditional banks. Hold multiple currencies, get local bank details in different countries, and send money at the real mid-market rate. We use Wise for all our international payments and recommend it to any creator working with global brands.
Try Wise →Travel and Lifestyle (For Influencers)
If you are building an influencer career or a location-independent business, these tools make the lifestyle side more practical and affordable. From cheap data when you travel to offshore company structures, these are the tools our team and partner influencers actually use.
Mobimatter (eSIM)
PartnerTravel eSIMs for cheap mobile data in most countries around the world. If you travel for content or brand partnerships, Mobimatter gives you affordable data in over 150 countries without swapping physical SIM cards. Just install an eSIM on your phone before you fly and you are connected when you land. Much cheaper than international roaming and essential for creators who post content from different countries. We use Mobimatter whenever the team travels.
Try Mobimatter (eSIM) →Want us to handle the growth for you?
Tools are great for doing it yourself. But if you want to skip the learning curve and get real results without managing everything, that is exactly what our managed services are built for.
Our Follower Growth Engine brings you real, targeted followers in your niche. Our Engagement Service boosts your reach, comments, and visibility with real engagement from relevant accounts. And the AI DM Sales Engine turns those followers into paying customers. No bots. No fake accounts. Just done-for-you growth from a team with 8+ years of experience.
Get My Free PlanWhich tools should you start with?
Your tool stack depends on your stage. Here are our recommendations based on where you are right now.
Just starting out
You have under 1,000 followers and are learning the basics of Instagram growth.
- → CapCut (free video editing)
- → Canva (free design tool)
- → Later or Buffer (free tier scheduling)
- → Instagram Insights (built-in analytics)
Total cost: $0/month
Growing and earning
You have 1,000 to 50,000 followers and are starting to earn from your account.
- → Everything from Starter, plus:
- → HeyGen (AI video at scale)
- → Beehiiv (build your email list)
- → LastPass (secure password management)
- → Google Workspace (professional email)
Total cost: ~$50-100/month
Running a real business
You have 50,000+ followers or a business generating revenue from Instagram.
- → Everything from Growing, plus:
- → GoHighLevel (CRM, funnels, automations)
- → Smartlead + Premium Inboxes (outreach)
- → Clay (lead generation)
- → Wise (international payments)
- → Fathom (AI meeting notes)
Total cost: ~$300-500/month
Tool questions answered
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Want us to grow your Instagram for you?
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32,000+ clients served. 120M+ followers grown. 8+ years of experience. Real growth with real results.